My objective was to creatively showcase the advertiser's logo on screen during a sponsorship segment of a Counter-Strike esports match. I wanted to create an immersive experience for viewers during this section, ensuring that it didn't replace their immersion of watching Counter-Strike. My goal was to provide an engaging alternative to conventional ad announcements, capturing the audience's attention while maintaining the essence of the game.
With this in mind, I conceptualized that the logos should appear as if they were actually graffiti art drawn on the walls in-game. I proceeded to develop a stylized, graffiti version of each logo, preserving their distinct brand identity and instant recognition. Not only did I pair the designs with gameplay footage, but also strategically placed them within iconic moments from the history of Counter-Strike esports. By seamlessly blending the logos with the in-game environment, it allows them to organically live within the space, advertise the brand in a captivating way, and visually compliment the historical action from that perspective.
Through this innovative approach, I successfully transformed the traditional sponsorship segment into an exciting, memorable brand promotion that enhanced the overall viewer experience.
![](https://cdn.myportfolio.com/50b94bb440fa1d0e1dd9a6f3c1039a4a/92fc9776-246d-48be-bc9d-87255f8e9a0f_rw_1920.png?h=6e90c9eb85b72c49c7f5511906ecca6e)
![](https://cdn.myportfolio.com/50b94bb440fa1d0e1dd9a6f3c1039a4a/3bb70b66-ea9a-4d19-898e-46150ee7d3bb_rw_1920.png?h=4e6c2cb6d65d3df57ee877552e3ed667)
Twistzz Crucial 3k in Round 29 of Grand Final vs. Navi ⸺ IEM Cologne 2022
![](https://cdn.myportfolio.com/50b94bb440fa1d0e1dd9a6f3c1039a4a/0156e126-1ca9-460a-a165-d597acbbb462_rw_1200.png?h=60074babc6f0435955b5f49bf0de9dc3)
cadiaN Insane 1v4 to Win vs. Gambit ⸺ ESL Pro League Season 13
![](https://cdn.myportfolio.com/50b94bb440fa1d0e1dd9a6f3c1039a4a/36493e0f-7b49-404a-8bc3-f315a73a9bb3_rw_1200.png?h=7de20afc7994a5c28d26490532d4806d)
summit1g ⸺ DreamHack Austin 2016
![](https://cdn.myportfolio.com/50b94bb440fa1d0e1dd9a6f3c1039a4a/5019c2d0-4b66-44e8-babb-5e8556fd1f71_rw_1920.png?h=eaa97a92aad389c04adedf78c3265f6a)