As a Graphic Designer/Artist for the company, I am responsible for conceptualizing and illustrating unique art pieces to be presented digitally and printed for large-scale format. I collaborate with directors and other designers to establish the themes and aesthetics associated with each artwork. While prioritizing visual storytelling, I am inspired by a wide variety of art movements, artist styles, pop culture, and exciting colors. Finally, I help in developing and managing an extensive library of mockups, assets, and deliverables to be used for the digital storefront, advertisements, and social media channels.
Developed the layout that would transform the site's storefront from pop art focused work to pieces that emphasized geometry, modernism, and minimalism. I also conceptualized and designed the logo and animated banner that effectively represented the collection and promoted the art line.