As a Graphic Designer and Digital Artist for the company, I was responsible for conceptualizing and illustrating unique art pieces to be presented digitally and printed for large-scale format. I collaborated with directors and other designers to establish the themes and aesthetics associated with each artwork. While prioritizing visual storytelling, I am inspired by a wide variety of art movements, artist styles, pop culture, and exciting colors. Finally, I helped develop and managed an extensive library of mockups, assets, and deliverables to be used for the digital storefront, advertisements, and social media channels.
In addition, I developed the layout that would transform the site's storefront from pop art focused work to pieces that emphasized geometry, modernism, and minimalism. I also designed the logo that effectively represented the collection and promoted the art line.
