I designed a limited-edition line of beers, combining iconic cartoon character design with brand design in a unique and playful way. With striking X-Ray visuals, I wanted to showcase and exaggerate the distinct, and often overlooked, skeletons of famous cartoon characters while elevating the overall layout and brand identity of the can. By incorporating different dimensions, it invites you to discover new details from varying perspectives. Using the special X-Ray glasses, you can reveal the full effect of this one-of-a-kind can label that blends character, brand, and packaging design to provide a memorable user experience.